Disney: Brand strategy & Hypermedia Marketing


Develop a Brand Strategy- Branded content

Offer products and services

Know user preferences

Eckium, an approved Disney vendor, develops seasonal campaigns for its parks and cruise lines. The objectives included to create a brand strategy (branded content), present products and services, record user preferences and patterns, all while transmitting the magic of Disney.

Project Solution: Eckium developed a content marketing strategy based on hypermedia formats, with continuous “call-to-action” interactions, automated user interactivity reports, in addition to creating adapted versions for online training and workshop presentations.