IDB: Interactive Communications via gamification (contests, challenges)

OBJETIVOS - KPI

Engage user-participants

Innovate communication with Gamification

Inform interactively

Eckium, a vendor of the Inter-American Development Bank (IDB), develops strategies to engage communities of users, students taking courses and participants in events, to convey keys messages through gamification (challenges, contests)

SOLUCIÓN-PROYECTO: A periodic challenge (for hours, days, weeks) of interactive questions introduced by a presenter (gamification) “to refresh and consolidate the learning process” and engage users, in the form of a Television challenge.